About us
Our story
"We want to give people access to clothes and accessories that can change with their mood of the day"
How it began
Who we are
SMRTLAB is an apparel company based in Stockholm founded 2020 by the two longtime friends Jonah and Antonello, both with a great interest in fashion and technology.
At SMRTLAB we are passionate about clothes and accessories that can change with your mood of the day without replacing the product itself!
Making a statement
Our offering
With hook-and-loop fasteners we can give people access to clothes and accessories that can change with their mood of the day - by only changing parts of the product.
The hook-and-loop area is the perfect way to add and remove patches to make a statement - or look cool just as it is.